It never ceases to amaze me the amount of money that is wasted on frivolous research. While half the world is starving to death researchers are telling us what kind of personality
you have based on the type of wine you prefer. And marketers just love it. You will be debonair, smooth and smart when you eat our organic pita chip or any other product they want to promote on TV. OK, they tell us that it will allow them to figure out why the Western world has so many obese people and solve the problem. I think not.
Ah, but trust those ” wine gurus” to figure it out.
The “wine gurus”, in this case, were wine critics. They DID rate the much more expensive wines somewhat higher, but their ratings didn’t indicate much about how much most of us would enjoy the wine. And, as Wine Speculator, Peter notes, the wine critics were able to spot the costly wines, “although still not that much more often than by chance.” Blind taste tests often befuddle even the most experienced wine critics, as when Two Buck Chuck Chardonnay was judged to be the “Best in California” and “Best in Class” at the California State Fair wine competition.
Wine lover’s describe a wine having character or personality. No, no, that is backwards. Its people that are a lot like wine.
So what are you? A Cabernet, nice and dry? Or a Muscat, so sweet?
I guess I must be a certified vino. I like them all. It depends on the mood I am in, what I am planning to eat and most of all the people with whom I am sharing that bottle of wine.
The Result can you guess the one circumstance when expensive wine doesn’t beat the cheap stuff? It turns out that the one time when cheap wine fares about as well as expensive wine is in a blind taste test so try it and find in your Real Wine.
Salud
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